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Neuroscience Applications in Financial Markets: A Practitioner's Perspective
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Author(s): Alessia Falsarone (PineBridge Investments, USA)
Copyright: 2017
Pages: 27
Source title:
Applying Neuroscience to Business Practice
Source Author(s)/Editor(s): Manuel Alonso Dos Santos (Universidad Católica de la Santísima Concepción, Chile)
DOI: 10.4018/978-1-5225-1028-4.ch006
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Abstract
The 2007-2008 Global Financial Crisis provided strong evidence of social dynamics in global financial markets which challenge basic rationality of independent decision makers when choices invoke short term trade-offs as opposed to sustainable long term socio-economic value creation and its ethical implications. Individual market participants are drawn into a Darwinian review of today's decision making environment in which they are called to make choices under systemic uncertainty. Sophisticated visualization tools from fMRI to PET scans allow for brain functions and decision making behaviors to be analyzed in an evolutionary context. From the theory of bounded rationality to its modern critiques by behavioralists, this chapter investigates how social learning may be at its best right at this moment, when ambiguity and known unknowns are extensive and expected utility frameworks are being replaced by local optima findings and “good enough” solutions.
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