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Neuroeconomic Insights Into Consumer Behavior Towards Circular Economy Practices
Abstract
This chapter delves into consumer neuroscience, specifically neuroeconomic insights on consumer behavior toward circular economy activities. The chapter investigates the intersection of neuroscience, economics, and sustainability to see how neuroscientific techniques. Key areas include the function of memory in establishing sustainable consumption patterns, cognitive biases that influence sustainability preferences, and ethical implications when using neuroscientific results to promote circular economy practices. Drawing upon empirical research and theoretical frameworks, this chapter provides a comprehensive overview of the neuroeconomic foundations of consumer behavior in the context of circular economy principles, providing valuable insights for policymakers, marketers, and researchers seeking to promote sustainable consumption patterns.
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