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Municipal Social Media Policy: A Best Practice Model
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Author(s): Melissa Foster (Northern Illinois University, USA)and Yu-Che Chen (Northern Illinois University, USA)
Copyright: 2013
Pages: 22
Source title:
Human-Centered System Design for Electronic Governance
Source Author(s)/Editor(s): Saqib Saeed (Department of Computer Information Systems, College of Computer Science and Information Technology, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia)and Christopher G. Reddick (University of Texas at San Antonio, USA )
DOI: 10.4018/978-1-4666-3640-8.ch002
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Abstract
As social media has become integrated into the public's everyday lives, local governments have started to take advantage of the power of social media as another governance tool to both inform and involve the public in local government. This new tool also introduces a new responsibility for government to monitor and analyze the actions taken on municipal social media sites. For this to be achieved, municipalities must implement a social media policy that addresses the abundant concerns inherent when engaging in social media use. This research indicates the areas that local governments must address in social media policy and offers a best practice approach to completing the task of policy development.
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