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Motivational Digital Health App Design for Behavioral Change: Harnessing Gamification to Drive Engagement and Behavioral Change Through Digital Health Apps

Motivational Digital Health App Design for Behavioral Change: Harnessing Gamification to Drive Engagement and Behavioral Change Through Digital Health Apps
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Author(s): Niladri Neel Majumder (University of Toronto, Canada)
Copyright: 2025
Pages: 30
Source title: Exploration of Transformative Technologies in Healthcare 6.0
Source Author(s)/Editor(s): Piyush Kumar (IILM University, Gurugram, India), Pankaj Rahi (Institute of Health Management and Research, Bangalore, India), S.D. Gupta (Institute of Health Management and Research, Bangalore, India), Kirti Udayai (Max Healthcare Institute Limited, India)and Prashant Singh (Independent Researcher, India)
DOI: 10.4018/979-8-3693-7210-4.ch004

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Abstract

This chapter examines how gamification enhances digital health apps by integrating game design elements to drive and sustain behavioral change. It highlights how mechanics like points and badges improve user engagement and adherence to health interventions, aligning with Healthcare 6.0 focus on patient-centered care. Key topics include the evolution of gamification, foundational psychological theories, and the connection between gamification, design thinking, and user-centric design. The chapter covers core and advanced design elements, future trends, challenges, and strategies for effective gamified interventions. It outlines metrics for evaluating effectiveness and provides insights from case studies of successful gamified health apps, offering best practices for sustaining engagement and adherence while reflecting on future advancements in the field.

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