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Mobile Application Stickiness: Why Do Mobile Applications Get Deleted So Quickly?
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Author(s): Christopher P. Furner (East Carolina University, USA), Pradeep Racherla (Woxan School of Business, India), Jeffry Babb (West Texas A&M University, USA)and Robert Zinko (University of Newcastle, Australia)
Copyright: 2018
Pages: 25
Source title:
Optimizing Current Practices in E-Services and Mobile Applications
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-5026-6.ch006
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Abstract
While mobile application use has grown substantially in the past 10 years, research suggests that the majority of mobile applications are abandoned and often deleted shortly after being downloaded. This study seeks to explore the cognitive processes behind the decision to keep applications, while seeking to identify app characteristics, usage characteristics as well as consumer characteristics which influence mobile application stickiness. Finally, this study maps the decision processes involved in application use continuation.
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