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Measuring Enclosures and Efficacy in Online Feminism: The Case of Rewire

Measuring Enclosures and Efficacy in Online Feminism: The Case of Rewire
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Author(s): Erin Heisler (University of Saint Thomas, USA)
Copyright: 2017
Pages: 21
Source title: Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media
Source Author(s)/Editor(s): Marco Adria (University of Alberta, Canada)and Yuping Mao (California State University Long Beach, USA)
DOI: 10.4018/978-1-5225-1081-9.ch021

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Abstract

This chapter examines Rewire, a website addressing reproductive health and justice. Leaning on Nielsen Norman Group's user-experience expertise, it analyzes the format of the website and conducts a close reading of its content. It further considers the organization's use of social media to engage activists. This is complicated by the work of Oser, Hooghe and Marien that illuminates how online mediums empower some individuals but simultaneously intensify the marginalization of those with limited internet access due to poverty, race, etc. The chapter's interdisciplinary approach is grounded in S. Federici's concept of enclosures, or the structural and ideological ways in which individuals are closed off from their Other to squelch group identities that would counter dominant ideologies. By highlighting the ways Rewire challenges and strengthens enclosures, this chapter proves the power of digital media while calling for improvements in how it is utilized to create social change.

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