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MarketMaker™: An Innovative Network-Oriented Services Marketing Strategy for Emerging Economies
Abstract
Given the fast growing interest in emerging economies, this chapter introduces an innovative network marketing framework in the United States represented by the MarketMaker™ program. For almost 10 years, the MarketMaker™ program successfully designed, planned, and implemented mixed strategies of inter-organizational network marketing, inter-market marketing, and opportunity marketing to encourage and improve communications between buyers, sellers, public sectors, government organizations, and educational institutions. MarketMaker™ has revolutionized the internet system by offering network participants the opportunity to exchange information, create knowledge, and provide services across time and geological boundaries, thus generating values and benefits for all. The perspective and structure of MarketMaker™ is applicable to emerging economies when Internet is available, when individuals and organizations are willing and able to adopt the concept of e-commerce, and when taking into consideration culture and heritage differences.
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