IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

e-marketing: Towards a Conceptualisation of a New Marketing Philosophy

e-marketing: Towards a Conceptualisation of a New Marketing Philosophy
View Sample PDF
Author(s): Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)
Copyright: 2011
Pages: 19
Source title: Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)
DOI: 10.4018/978-1-60960-765-4.ch008

Purchase

View e-marketing: Towards a Conceptualisation of a New Marketing Philosophy on the publisher's website for pricing and purchasing information.

Abstract

The chapter will help researchers and scholars in the field of e-marketing to have a clearer view towards its concept that in turn will contribute to the related accumulated knowledge in the field.

Related Content

Rehmat Shah, Rana Yassir Hussain, Hira Irshad. © 2024. 21 pages.
Malik Waqar Ahmed, Haroon Hussain, Hammad Hassan Mirza, Ghulam Ali Bhatti. © 2024. 17 pages.
Burak Nedim Aktaş. © 2024. 23 pages.
Rani Jha, Sidharth Mishra, Avinash Sharma. © 2024. 15 pages.
Tugçe Şimşek, Ahmet Bahadır Şimşek. © 2024. 25 pages.
George Kassar. © 2024. 15 pages.
Andi Cudai Nur, Komal Khalid. © 2024. 19 pages.
Body Bottom