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Managing Value-Creation in the Digital Economy

Managing Value-Creation in the Digital Economy
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Author(s): John C. McIntosh (Bentley College, USA)and Keng L. Siau (Missouri University of Science and Technology, USA)
Copyright: 2005
Pages: 4
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch333

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Abstract

Value-creation and maintenance of a sustained revenue stream in the digital economy continue to elude most businesses. With the exception of advanced firms such as Dell™, Virgin®, Yahoo!®, and eBay®, relatively few firms have been able to leverage Internet technologies to create sustainable business models. From a strategic perspective, although firms are freed of the strictures of vertical integration, they face the daunting task of orchestrating a constantly changing web of suppliers and partners to create appealing products for increasingly sophisticated, fickle customers.

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