The “Madame Butterfly” Robot: A Case Study in Product Design and Development

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Author(s): Luisa Fontana (FONTANAtelier, Italy)and Davide Fornari (SUPSI - University of Applied Sciences and Arts, Switzerland)
Copyright: 2011
Pages: 12
Source title: Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives
Source Author(s)/Editor(s): Arlindo Silva (Instituto Superior Tecnico, Portugal)and Ricardo Simoes (Polytechnic Institute of Cavado and Ave and University of Minho, Portugal)
DOI: 10.4018/978-1-61520-617-9.ch022

Keywords: Business & Management / Business & Organizational Research / Business and Organizational Research / Business Science Reference

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Abstract

“Madam Butterfly” is an industrial robot produced by Euroimpianti Spa. It is the result of the unusual cooperation between a cutting-edge robot factory and Fontanatelier, an unconventional architecture studio. Although it had all started as a common machinery project, and it was almost at the end of its development phase, the need for an iconic design led the designer to involve the architect Luisa Fontana in the project. The contrasting opinions between the engineers and the architect forced everybody to change points of view, in such a complicated and challenging field as robot production. The final design conveys a strong image of the product, very uncommon for the automation industry, maintaining the functionality of a standard robot, with improvements for some specific usage.

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The “Madame Butterfly” Robot: A Case Study in Product Design and Development

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