The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Leisure Time Marketing in the Context of the Entertainment Industry
Abstract
Leisure time marketing is a big concern and an effective field of study in today's business environment due to the fact that emerging trends and applications may be applied. In this chapter, the concept of leisure time marketing is being revealed as well as its importance to marketers. Evidence from literature is included in this manner. In addition, several initiatives and implications have been debated by the putting the main focus on theory and practice of leisure time activities. Emerging marketing aspects and strategies are introduced as a means to satisfy the need of the target market in this field of study. Competitive dimensions of leisure time marketing are also noted in an attempt to meet the goal of exceeding the expectations of the market and its dynamics. Finally, a leisure time marketing categorization model is discussed.
Related Content
|
Suneel Kumar, Varinder Kumar, Marco Valeri, Nisha Devi, Kamlesh Attri.
© 2024.
28 pages.
|
|
Tuğçe Şimşek.
© 2024.
28 pages.
|
|
Maja Turnsek, Adele Ladkin.
© 2024.
25 pages.
|
|
Alkistis Papaioannou, Panagiotis Dimitropoulos.
© 2024.
17 pages.
|
|
Kannapat Kankaew, Parinya Nakpathom, Alhuda Chanitphattana, Hataipat Phungpumkaew, Kwanporn Boonnag, Gilbert C. Magulod Jr.
© 2024.
16 pages.
|
|
Jessica Patrícia Ferreira, Bruno Barbosa Sousa, Nuno Costa.
© 2024.
26 pages.
|
|
Anup Kaith, Geeta Sachdeva.
© 2024.
22 pages.
|
|
|