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E-Learning in the Network Marketing Industry
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Author(s): David Wright (University of Ottawa, Canada)
Copyright: 2005
Pages: 7
Source title:
Encyclopedia of Distance Learning
Source Author(s)/Editor(s): Caroline Howard (HC Consulting, USA), Judith V. Boettcher (Designing for Learning, USA), Lorraine Justice (Hong Kong Polytechnic University, Hong Kong), Karen D. Schenk (K. D. Schenk and Associates Consulting, USA), Patricia L. Rogers (Bemidji State University, USA)and Gary A. Berg (California State University Channel Islands (Retired), USA)
DOI: 10.4018/978-1-59140-555-9.ch112
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Abstract
The network marketing industry with its need to train home-based workers is in a unique position to benefit from e-learning. The large numbers of people involved with this industry creates a significant demand from the viewpoint of creators of e-learning content and the providers of e-learning software and services. This article identifies the fit of e-learning within the network marketing industry and the consequent benefits to network marketers and to e-learning developers. It is an updated version of an earlier article, Hugli and Wright (2000).
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