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Knowledge Management for the Development of a Smart Tourist Destination: The Possible Repositioning of Prato
Abstract
This chapter presents, through a case analysis, the linking between knowledge management and the development of a smart tourist destination. The case here proposed, concerning the city of Prato, is an experimental project of the Region of Tuscany referring NECSTouR model (www.necstour.eu) for the implementation of a Tourism Observatory for competitiveness and sustainability of the destination. The aim of this chapter is to demonstrate how the Tourism Destination Observatory (TDO) is a knowledge management tool for the further development of tourism in this area, and how this could act as a driving force for the creation of a smart city. The methodology includes an original set of indicators on the sustainability and the competitiveness of tourist destinations, in a perspective of integrated and complementary measurements between tourist destination sustainability and city smartness. This may be a starting point for local government process.
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