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Jugaad Inc: Evolution of Frugal Entrepreneurship and Lean Start Ups

Jugaad Inc: Evolution of Frugal Entrepreneurship and Lean Start Ups
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Author(s): Neelendra Nath (IMT Ghaziabad, India), Somtirth Chaudhuri (IMT Ghaziabad, India), Parikshit Sarkar (IMT Ghaziabad, India), Sayantan Saha (IMT Ghaziabad, India), Bineydeep Singh (IMT Ghaziabad, India) and Neha Bhardwaj (IMT Ghaziabad, India)
Copyright: 2015
Pages: 14
Source title: Promoting Socio-Economic Development through Business Integration
Source Author(s)/Editor(s): Shalini Kalia (IMT Ghaziabad, India), Bhavna Bhalla (IMT Ghaziabad, India), Lipi Das (IMT Ghaziabad, India) and Neeraj Awasthy (IMT Ghaziabad, India)
DOI: 10.4018/978-1-4666-8259-7.ch022

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Abstract

The essence of an entrepreneur's effort lie in finding solutions to challenges. Monetary profit is a byproduct of entrepreneur's success and not the main agenda or measure of it. This bare nature makes entrepreneurship a risky business. In spite of all the rigor and challenges, entrepreneurs never cease to exist; in fact now we are seeing an unprecedented surge in their numbers. This surge has changed the whole dynamics of the entrepreneurial environment. A study of changing norms, style and sentiment of entrepreneurs is in order. In this chapter we study changing times and style of entrepreneurship; the evolution of new age entrepreneurs and their approach. Is this trend lasting or will burst like a bubble? Is it increasing uncertainty at conventional jobs or people have developed a deep lust for entrepreneurship? With so many startups coming up these days, how to evaluate them? These are the few questions which have risen and await adequate response.

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