The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Investigating the Connection Between Awareness and Internet Non-Use
Abstract
Empirical studies on technology adoption usually are based on data from self-reported measures, and a large subset of this literature draws on the Theory of Planned Behaviour (TPB) or Technology Acceptance Model (TAM). However, for non-Internet users, self-reported measures and these theoretical frameworks face important limitations: non-users often are under-informed about the technology and are unable to accurately explain their non-use. In addition, the measurement instruments in the TAM/TPB literature often are not applicable to non-users. Addressing these issues, this paper examines non-Internet users' awareness of the Internet's benefits and its impact on adoption intention. Focusing on the under-informed, this approach substitutes awareness for perceived usefulness (or affective attitude). Test results demonstrate good predictive power on non-Internet users' adoption intention, calling for caution when applying these commonly used analytical tools to study late-adopters of technology.
Related Content
Rekha Mewafarosh, Shivani Agarwal, Deeksha Dwivedi.
© 2024.
15 pages.
|
Rishi Prakash Shukla.
© 2024.
9 pages.
|
Priya Makhija, Megha Kukreja, R. Thanga Kumar.
© 2024.
11 pages.
|
Balraj Verma, Niti Chatterji.
© 2024.
18 pages.
|
Peterson K. Ozili.
© 2024.
17 pages.
|
Animesh Kumar Sharma, Rahul Sharma.
© 2024.
20 pages.
|
Mohammad Badruddoza Talukder, Firoj Kabir, Fahmida Kaiser, Farhana Yeasmin Lina.
© 2024.
20 pages.
|
|
|