Information Resources Management Association

Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Search IRMA Research

navleft

navright

Research IRM Open Access IRMA Journals IRM Books Proceedings Membership

The IRMA Community

Calls for Papers

Online Symposium

Research IRM

Click a keyword to search titles using our InfoSci-OnDemand powered search:

Internet Consumer Behavior: Major Moderating Variables

Internet Consumer Behavior: Major Moderating Variables

View Sample PDF

Author(s): Marie-Odile Richard (University of Montreal, Canada)and Michel Laroche (Concordia University, Canada)
Copyright: 2010
Pages: 10
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch065

Keywords: Business & Management / Business Science Reference / E-Business

Purchase

View Internet Consumer Behavior: Major Moderating Variables on the publisher's website for pricing and purchasing information.

Abstract

This chapter concludes the model of internet consumer behavior by describing some key moderating variables such as gender, need for cognition (NFC) and optimum stimulation level (OSL)(Figure 1).

Related Content

The Use of Social Media by Air Transport in the Process of the COVID-19 Outbreak in the Context of Ethics: The Example of Turkish Airlines

Emrah Arğın. © 2022. 16 pages.

Global Airline THY's Advertising and Corporate Communication Activities on YouTube During COVID-19 and After

Ebru Gülbuğ Erol, Mustafa Gülsün. © 2022. 17 pages.

Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines

Yeşim Şener. © 2022. 18 pages.

The Effects of the COVID-19 Pandemic and the Future of Aviation

Salim Kurnaz, Deimantė Žilinskienė. © 2022. 20 pages.

The Postpandemic Future of Australian Regional Aviation: How Regional Express (Rex) Navigated the Challenges and Opportunities

Dorothea Maria Bowyer, Walid El Hamad, Ciorstan Smark, Greg Evan Jones, Claire Beattie, Ying Deng. © 2022. 29 pages.

Digital Transformation in Aviation Education: Post COVID-19

Savas S. Ates, Vildan Durmaz. © 2022. 24 pages.

Aviation Safety and Risk Management During COVID-19

Nusret Erceylan, Gaye Atilla. © 2022. 20 pages.

IRMA Offers Over 2,500 Full Text Open Access Research Papers for Free Download Click to Start Searching Free IRM Research!

IRMA Sponsors

Sponsor IGI Global

Sponsor eContentPro

Encyclopedia of Information Science and Technology, Fourth Edition

Body Bottom