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Internet Consumer Behavior: Behavioral Variables

Internet Consumer Behavior: Behavioral Variables

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Author(s): Marie-Odile Richard (University of Montreal, Canada)and Michel Laroche (Concordia University, Canada)
Copyright: 2010
Pages: 10
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch064

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

In the previously, the authors covered the major stimulus variables, i.e., flow, emotions and web atmospherics, which impact the organism and response variables of the model. This chapter now covers some behavioral variables as indicated in the shaded areas of Figure 1.

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