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Internet Consumer Behavior: Flow and Emotions

Internet Consumer Behavior: Flow and Emotions

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Author(s): Marie-Odile Richard (University of Montreal, Canada)and Michel Laroche (Concordia University, Canada)
Copyright: 2010
Pages: 10
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch062

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

As the internet is a new medium and a new distribution channel, it is important to understand the behavior of site visitors. This requires the development of a new model of Internet consumer behavior. The model in Figure 1-1 is an original model based on Mehrabian and Russell’s (1974)SOR paradigm (i.e., stimulus, organism, response) which is explicated in this chapter and the next three ones. In this chapter we will explain the shaded areas of Figure 1

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