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Interdisciplinary Interaction for the Early Stages of Product and Service Development
Abstract
Saturated markets require user value through services and mass customised differentiation instead of mere products. This increases the significance of integrated innovation in the early stages of complex value offerings. Front end development combines the multidisciplinary professional perspectives and user insight in a cost effective way. Truly interdisciplinary interaction is reached through intrinsic motivation, shared goals and understanding. Experience for structuring the multidisciplinary front end innovation comes from the INNOstudio® concept created by the D’ART Design Resource Centre in the North Karelia University of Applied Sciences. This concept is about service and methods facilitating innovation sessions. Process support for communication, exploration, problem space definition and further development is provided by moving from abstract thinking into external observables – scenarios, sketches, or models. Innovative value concepts require both divergent, generative thinking and convergent, analytical thinking. Diverse methods support generative ideation, exploring future opportunities and user relevance or analysing the problem space.
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