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Intellectual Property Rights and Social Media: Copyright in the Digital Era – Social Media and Copyrights

Intellectual Property Rights and Social Media: Copyright in the Digital Era – Social Media and Copyrights
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Author(s): Hatem Bugshan (University of London, UK)
Copyright: 2015
Pages: 11
Source title: Handbook of Research on Integrating Social Media into Strategic Marketing
Source Author(s)/Editor(s): Nick Hajli (Newcastle University Business School, UK)
DOI: 10.4018/978-1-4666-8353-2.ch006

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Abstract

Issues related to intellectual property rights in the Web 2.0 environment are rarely discussed. This chapter investigates the issues surrounding copyright in the digital era, which the market is increasingly using social media. The chapter describes the legal risks confronting people on using content in the digital era and examines the issues in this area. Valuable discussion will be generated for all users of digital content. The chapter investigates copyrights in the digital era through a case study, gathering data through interviews conducted in the UK. Research findings show lack of knowledge and instruction in the use of digital content and information produced through social media is the main reason for emerging conflict in this area. Knowledge about IPRs, and specifically copyrights in e-learning, needs to be provided for people. One of the issues that must be addressed by the use of Web 2.0 to learners is a full explanation of copyright laws. This will prevent content generated in this environment from infringing copyright.

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