Innovative Thinking in Software Development

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Author(s): Aybüke Aurum (University of New South Wales, Australia)
Copyright: 2005
Pages: 5
Source title: Encyclopedia of Information Science and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch270
ISBN13: 9781591405535
ISBN10: 159140553X
EISBN13: 9781591407942

Keywords: Information Resources Management / Information Science Reference / Library and Information Science

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Abstract

As we enter the third millennium, organizations have to cope with accelerating rates of change in technology and increased levels of competition on a global scale more than ever before. In order to stay competitive within this changing business environment, organizations are forced to constantly pursue new strategies to differentiate themselves from their competition, such as offering a stream of new products and services (Satzinger et al., 1999). Furthermore, there is growing recognition that an organization’s capability to deal with change, improve services and quality, cut costs, develop new products, and compete in a global market will depend upon the level of creative and innovative thinking of its workforce (Covey, 1989). In short, in order to remain competitive in an era of increasing uncertainty and market globalization, organizations must constantly be creative and innovative with their products and services.

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