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Increasing Graduate Education Relevance through Innovative Marketing: Interview with Mike Scorzo

Increasing Graduate Education Relevance through Innovative Marketing: Interview with Mike Scorzo

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Author(s): Lynn Wilson (SeaTrust Institute and Kaplan University, USA)
Copyright: 2013
Pages: 7
Source title: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Source Author(s)/Editor(s): Purnendu Tripathi (IGNOU, India)and Siran Mukerji (IGNOU, India)
DOI: 10.4018/978-1-4666-4014-6.ch013

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

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