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Impact of Social Media on Environmental Awareness

Impact of Social Media on Environmental Awareness
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Author(s): Rwitabrata Mallick (Amity University Gwalior, India)and Shri Prakash Bajpai (Amity University Gwalior, India)
Copyright: 2019
Pages: 10
Source title: Environmental Awareness and the Role of Social Media
Source Author(s)/Editor(s): Sumit Narula (Amity University, India), Swapnil Rai (Amity University, India)and Archana Sharma (ITM University Gwalior, India)
DOI: 10.4018/978-1-5225-5291-8.ch007

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Abstract

Social media has become a part and parcel of present day lifestyle. With the advancement in industrialization, science, technology, and globalization various environmental issues are taking place locally and globally. This social media can be utilized as a tool to promote awareness regarding various current environmental issues in a much faster way and to a large mass within a very short span of time. The importance of environmental education in determining the value of social media can be done through interaction between environmental educators and students or common people. People are using social media nowadays to support environmental campaigns and to connect people locally and globally on minor to major environmental issues. It also provides ordinary people with the ability to track the quality of the air, water, climate around them, and then share this data with others. The present chapter will focus some of the advantages of social media over creating environmental awareness and developing connectivity among the people with some examples and case studies.

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