Hyperlink Structure Inspired by Web Usage

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Author(s): Pawan Lingras (Saint Mary’s University, Canada)and Rucha Lingras (Saint Mary’s University, Canada)
Copyright: 2010
Pages: 14
Source title: Web Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-60566-982-3.ch108

Keywords: Computer Science & IT / Information Science Reference / Web Technologies / Web Technologies & Engineering

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Abstract

This chapter describes how Web usage patterns can be used to improve the navigational structure of a Web site. The discussion begins with an illustration of visualization tools that study aggregate and individual link traversals. The use of data mining techniques such as classification, association, and sequence analysis to discover knowledge about Web usage, such as navigational patterns, is also discussed. Finally, a graph theoretic algorithm to create an optimal navigational hyperlink structure, based on known navigation patterns, is presented. The discussion is supported by analysis of realworld datasets.

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