Henkel: Radical Transparency and Sustainability

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Copyright: 2018
Pages: 53
Source title: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Source Author(s)/Editor(s): Elena Veselinova (Goce Delčev University of Štip, Macedonia)and Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia)
DOI: 10.4018/978-1-5225-2417-5.ch009

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

This chapter analyzes how Henkel aims to create sustainable value with everything they do – together with employees, partners and stakeholders. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel also takes responsibility for the safety and health of its employees, customers and consumers, the protection of the environment and the quality of life in the communities in which it operates. In conducting its business, Henkel wants to create sustainable value through innovative solutions. The findings reveal that Henkel creates more value for its customers and consumers, for the communities it operates in, and for the company – at a reduced environmental footprint. Henkel's 20-year goal for 2030 is to triple the value it creates for the footprint made by its operations, products and services - this is an ambition to become three times more efficient. Looking ahead, Henkel intends to continue developing innovations that combine performance, environmental compatibility and social responsibility in equal measure.

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