IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Green Marketing and Stakeholder Perceptions

Green Marketing and Stakeholder Perceptions
View Sample PDF
Author(s): Elif Ulker-Demirel (Trakya University, Turkey) and Engin Demirel (Trakya University, Turkey)
Copyright: 2018
Pages: 21
Source title: Operations and Service Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3909-4.ch009

Purchase

View Green Marketing and Stakeholder Perceptions on the publisher's website for pricing and purchasing information.

Abstract

In recent years, environmental factors have played a vital role in developing of the firm's production process. And also these factors have affected and shaped management decisions which has related with price, distribution and promotion process of firms. In this concept, green movement has gained more importance to enhance the environmental awareness. In this study we combine different academic views on stakeholder perspective for green policies of a company's that cover environmental friendly acts. In order to provide alternative point of views for the companies' green marketing concepts, various academic perspectives are examined. This literature research aims to investigate green policies; management thinking on environmental perspective and those creates significant impact on stakeholders' theories and marketing process.

Related Content

Modern Business and Innovativeness
. © 2019. 33 pages.
View Details View Details PDF Full Text View Sample PDF
Innovativeness and Drivers of Manager's Innovativeness
. © 2019. 30 pages.
View Details View Details PDF Full Text View Sample PDF
Acceleration of Innovativeness in Organizations: Personal Values and Development of Innovative Organizations
. © 2019. 30 pages.
View Details View Details PDF Full Text View Sample PDF
Personal Values of Managers as a Driver of Innovativeness
. © 2019. 36 pages.
View Details View Details PDF Full Text View Sample PDF
The Impact of Personal Values on Innovativeness of Management: Starting Points for Empirical Research
. © 2019. 35 pages.
View Details View Details PDF Full Text View Sample PDF
Personal Values and Innovativeness Across Cultures
. © 2019. 66 pages.
View Details View Details PDF Full Text View Sample PDF
The Impact of Personal Values on Innovativeness of Management: Case of Slovenia
. © 2019. 61 pages.
View Details View Details PDF Full Text View Sample PDF
Body Bottom