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Giving to the Visual Arts: What Motivates Individuals
Abstract
This chapter examines various reasons for individuals to donate to the arts, focusing on both intrinsic and extrinsic motivators. Materials from organizations such as the Knight Foundation and the National Endowment for the Arts are included to illustrate who sponsors the arts apart from individuals. A variety of donors' interviews are included in this examination to further understand who gives to the arts and what motivates them including reasons such as civic duty, providing education, and other personal reasons.
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