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Gaming, eSports, and Spanish Consumer Behavior
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Author(s): David de Matías Batalla (UNIE Universidad, Spain), Pablo José López Tenorio (UNIE Universidad, Spain)and María Patricia Soroa de Carlos (UNIE Universidad, Spain)
Copyright: 2024
Pages: 17
Source title:
Contemporary Trends in Innovative Marketing Strategies
Source Author(s)/Editor(s): Belem Barbosa (University of Porto, Portugal)
DOI: 10.4018/979-8-3693-1231-5.ch015
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Abstract
Over the last few years there has been an increase in the number of video game players. This breaks with the stereotypes of negative video game players who rejected their growth as an entertainment industry. The opposite is now the case due to the positive effects of playing video games on gamers, when it is done in a balanced way. To find out the current associations of the word video game as well as its perception among young Spaniards and the skills they develop, a study was carried out by means of a survey in which 530 young Spaniards between the ages of 18 and 30 took part. The results show that they play for fun, that they develop cognitive skills such as reasoning or improvements in the power of concentration and even that they manage to socialise by valuing and knowing how to collaborate in a team.
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