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Future Research Directions in E-Tourism Studies: Blind Spots and Complaint Analyses Using Data Science Method
Abstract
As this book has the limited numbers of chapters and pages, many important issues remain unanalyzed. This chapter picks up and roughly discusses some of them for the future analyses in more analytical ways. The focuses are placed on how to apply the data scientific methods to the analyses of public voice, claims and behaviors of tourists, customers and the general publics by using the big data already acquired and stored somewhere.
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