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The Future of the Printed Book
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Author(s): Lee San Bao Elizabeth (Nanyang Technological University, Singapore), Noriahni Ismail (Nanyang Technological University, Singapore)and Ma Saw Zarchi Tun (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 14
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch033
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Abstract
The printed book was widely believed to be “dead” in the 1990s, but sales continue to remain brisk till today. Studies have shown that the advent of e-books will pose as a threat to the printed book; however, despite the increase in sales of e-books, readers still believe that printed books will never become extinct. This chapter aims to examine the various alternatives to the printed book, and explore the implications of the future for the book publishing industry and other players. The shift of physical books into digital content format has resulted in a significant change in perspectives of business models in the book publishing industry. In addition, as with any paradigmatic shift in technologies, there are implications and strategic reactions to the impact on the various affected players in an industry’s eco-system.
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