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From Tradition to Innovation: The Role of Artificial Intelligence in Transforming the Hospitality Industry
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Author(s): Simran Jewandah (Chandigarh University, India), Padam Bhushan (Chandigarh University, India), Ercan Ozen (Usak University, Turkey)and Sachin Ghai (Graphic Era University (Deemed), India)
Copyright: 2024
Pages: 11
Source title:
Sustainable Investments in Green Finance
Source Author(s)/Editor(s): Sanjay Taneja (Graphic Era University (Deemed), India), Pawan Kumar (Chandigarh University, India), Simon Grima (Department of Insurance, Faculty of Economics Management and Accountancy, University of Malta, Msida, Malta & Faculty of Business, Management and Economics, University of Latvia, Riga, Latvia), Ercan Ozen (Usak University, Turkey)and Kiran Sood (Chitkara Business School, Chitkara University, India & Research Fellow at the Women Researchers Council (WRC) at Azerbaijan State University of Economics (UNEC), Azerbaijan)
DOI: 10.4018/979-8-3693-1388-6.ch017
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Abstract
Artificial intelligence's ability to do traditionally human assignments at any time of day is driving its rising relevance in the hospitality sector. This implies that hotel owners may save a lot of money, eliminate human error, and offer the highest level of service. Its different perspectives on complicated issues have piqued academics' curiosity. AI-driven analytics and predictive modeling have optimized revenue management, enabling data-driven decisions and dynamic pricing strategies. Operational processes have been streamlined through AI, leading to improved efficiency and resource allocation. Furthermore, AI algorithms have leveraged guest data to deliver highly personalized experiences and customized offers, enhancing guest satisfaction and loyalty. In order to track the development of AI in the hotel industry, a bibliometric approach was used in this research. The study also seeks to pinpoint the crucial directions for further investigation. A systematic analysis of how artificial intelligence is changing the hotel business is offered as a perspective.
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