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From Illustration to Gamification of the Book: Re-Developing Aesthetics in Publishing, Re-Inventing Taste in the Digital Era
Abstract
The chapter focuses on the aesthetic-artistic identity of the book nowadays with the aim to discuss patterns of publishing, and more specifically of the aesthetics in publishing. The chapter takes as key elements that A. the values and strategies of our age are in use for centuries, and B. the aesthetic identity of the book is still essential in its production, promotion and marketing. After a short overview of the publishing industry nowadays, the past of the publishing activity since Renaissance is studied so as to provide, through common features and values, a theoretical background and explanation of publishing strategies. Thereafter, patterns of illustration of the printed book and of gamification / use of multimedia in publishing are provided; the illustration chain is proposed as part of the publishing one. Conclusions regarding the proposed methodological framework and the opportunities of the publishing industry may enlighten issues and challenges of our era and offer to the publishing studies a specific point of view.
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