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Fostering Organic Farming Sustainability Throughout Alternative Food Networks (AFNs)
Abstract
This chapter presents the preliminary results of an ongoing research that empirically investigates the role of alternative food networks (AFNs) in supporting the development of the organic farming sector; moreover, it contributes in fostering sustainability approaches by small farmers. Specifically, the authors focus on how AFNs can boost sustainability in food consumption models and create an integrated way to support long-term competitiveness of organic farmers and, at the same time, satisfy consumers' expectations. By adopting a mixed case-based methodology, the authors propose an analysis of the sustainability dimensions of organic farming and the sustainability characteristics of AFNs as agro-food systems alternatives to the conventional supply chains of modern distribution. Moreover, the authors identify customers' perceptions on organic products and sustainability as well as their purchasing rationale and motivation into a wide range of innovative AFN, such as “food assembly.”
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