The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Feasibility Study for Setting up a Community Radio
|
|
Author(s): Somansh Kumar (Institute of Management Technology Ghaziabad, India), Mayank Rawat (Institute of Management Technology Ghaziabad, India), Priyangshu Mahanta (Institute of Management Technology Ghaziabad, India), Ashish Bhadauria (Institute of Management Technology Ghaziabad, India), Manjusha Subramanian (Institute of Management Technology Ghaziabad, India)and Sarthak Awasthi (Institute of Management Technology Ghaziabad, India)
Copyright: 2015
Pages: 16
Source title:
Promoting Socio-Economic Development through Business Integration
Source Author(s)/Editor(s): Shalini Kalia (IMT Ghaziabad, India), Bhavna Bhalla (IMT Ghaziabad, India), Lipi Das (IMT Ghaziabad, India)and Neeraj Awasthy (IMT Ghaziabad, India)
DOI: 10.4018/978-1-4666-8259-7.ch005
PurchaseView on the publisher's website for pricing and purchasing information.
|
Abstract
In this chapter the authors have tried to identify the feasibility of setting up a community radio station in agriculture hubs in India to create awareness about various agriculture credit schemes, government sponsored schemes, best farming practices and weather information amongst farmers. The authors are of the opinion that a more informed farmer will lead to better planning and stave off farmer suicides. While the community radio program could be an effective medium for disseminating information, its penetration and acceptance in a rural community depends upon some key factors such as proximity of the place to an urban location where visual media enjoys a wider audience. The chapter attempts to bring forth the challenges faced in establishing a CR program in Raghunathpur in the state of Uttar Pradesh and sheds light on why the initiative may not be viable. Finally the authors conclude the study by suggesting other alternatives of empowering the Indian farmer in such locations.
Related Content
|
Iris-Panagiota Efthymiou, Symeon Sidiropoulos.
© 2024.
24 pages.
|
|
Nitish Kumar Minz, Anshul Saluja.
© 2024.
29 pages.
|
|
Iris-Panagiota Efthymiou.
© 2024.
24 pages.
|
|
Antoine Toni Trad.
© 2024.
43 pages.
|
|
Martha Ann Davis McGaw.
© 2024.
15 pages.
|
|
Agyabeng Nimfah Yeboah, Leila Goosen.
© 2024.
24 pages.
|
|
Surjit Singha.
© 2024.
23 pages.
|
|
|