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Faculty Users on Facebook: What We Can Learn from Women Academics-Mothers’ Rhetorical Methods for Visual Self-Presentation Online
Abstract
Within the rhetorical spaces of the physical institution and the online realm of Facebook, faculty must negotiate community norms and expectations when self-presenting to their audiences. Given the pervasiveness of Facebook and the commonplace intersection of personal and professional audiences on this site, faculty users need to carefully consider how they construct their online identities, particularly in terms of their visual self-presentation through the profile picture. This chapter presents data from a survey that explores the rhetorical approaches of one group of Facebook users, women academics who are also mothers. Participant responses reveal that a majority of these users demonstrate audience awareness and a deliberate rhetorical process when visually self-presenting on Facebook. The insight garnered from this survey can assist faculty Facebook users, both men and women, in thinking more critically about how they navigate the rhetorical landscape of this site when visually self-presenting to their own audiences.
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