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Factors That Explain Adolescent and Young Adult Mobile Game Play, Part 2: A Quantitative Examination of the Casual Player in the Context of Age and Gender

Factors That Explain Adolescent and Young Adult Mobile Game Play, Part 2: A Quantitative Examination of the Casual Player in the Context of Age and Gender
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Author(s): Boaventura DaCosta (Solers Research Group, USA)and Soonhwa Seok (Korea University, South Korea)
Copyright: 2017
Pages: 26
Source title: Handbook of Research on Serious Games for Educational Applications
Source Author(s)/Editor(s): Robert Z. Zheng (University of Utah, USA)and Michael K. Gardner (The University of Utah, USA)
DOI: 10.4018/978-1-5225-0513-6.ch016

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Abstract

The second of two chapters, a study is presented that quantitatively examined the adolescent and young adult casual video game player from the perspective of age and gender. A total of 1,950 South Korean students self-reported their game play on mobile phones by answering a 92-item questionnaire designed to capture data on technology ownership; preference for game genre and titles; where and how often games were played; what factors influence the selection of games to play, what game features were the most desirable, the rationale behind playing games, and psychophysical changes experienced as a result of playing; as well as, spending habits with regard to game purchases. The findings supported many of the age and gender suppositions made about the casual player. For example, females played mobile games as much as males, and play time was limited to 30 minute increments almost equally among age groups and gender. New discoveries were also found to include positive benefits stemming from mobile games, such as improved mood and feelings of well-being along with better mental attention and focus.

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