Factors Facing Mobile Commerce Deployment in United Kingdom

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Author(s): Ziad Hunaiti (Anglia Ruskin University, UK), Daniel Tairo (University of Greenwich, UK), Eliamani Sedoyeka (Anglia Ruskin University, UK)and Sammi Elgazzar (Anglia Ruskin University, UK)
Copyright: 2010
Pages: 15
Source title: Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)and Yanjun Zuo (University of North Dakota, USA)
DOI: 10.4018/978-1-61520-761-9.ch007

Keywords: Information Science Reference / Media & Communications / Mobile and Wireless Computing / Mobile Computing

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Abstract

This chapter discuss the challenges facing mobile commerce deployment in the United Kingdom. Although the number of mobile phone users is increasing and the technology is available for successful implementation of m-commerce, only a small number of users utilise m-commerce services. At the same time, mobile phones are becoming smarter, and most of latest phones are capable of connecting to the Internet. This chapter looks at the background of m-commerce as well as the technological development of mobile phones to their current stage. Also, technical and non technical issues which hinder the adoption of m-commerce are discussed and solutions and recommendations are given.

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