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Factors Determining the Price of Umra Package among Travel Agencies in Kano Metropolis
Abstract
The incessant complaints by civil society organizations and the general public in Nigeria against exploitative charges by tour operators and travel agencies on hapless Hajj and Umrah pilgrims call for careful examination. Previously, some of these unscrupulous tour operators have hidden under the excuse of the high cost of visas to charge exorbitant fees. However, with the recent clarification from the Saudi Arabian Embassy in Nigeria that both Hajj and Umrah visas are free, it is clear that some travel agencies have been exploiting Nigerian pilgrims. This chapter is conducted in order to address this issue. Consequently, the chapter attempts to provide relevant insights on Islamic tourism in Nigeria with specific emphasis on the reasons behind the high cost and variations in the prices of Umra packages among travel agencies in Kano State of Nigeria. It is an exploratory study that uses a qualitative approach through in-depth interviews with senior officers of selected travel agencies in Kano. Findings from the study reveal that Umra pilgrims in Kano pay higher and different fares. It has also been established that there are variations in Umra prices due to some direct and indirect factors that determine Umra package fares. Consequently, it is recommended that there is a need for the National Hajj Commission of Nigeria (NAHCON) to properly regulate Umra pilgrimage like that of Hajj and to embark on an aggressive enlightenment campaign to educate potential and present Umra pilgrims on the necessary factors that affect the price of a typical Umra package and how they can identify a registered travel agency from a quack one so as to protect themselves against undue exploitation.
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