An Examination of Consumer Behavior on eBay Motors

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Author(s): Mark P. Sena (Xavier University, USA)and Gerald Braun (Xavier University, USA)
Copyright: 2008
Pages: 14
Source title: End-User Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Steve Clarke (University of Hull Business School, UK)
DOI: 10.4018/978-1-59904-945-8.ch106

Keywords: Computer Science & IT / End-User Computing / Information Science Reference / Social Computing

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Abstract

With annual sales of $7.5 billion, eBay Motors has become one of the most important online marketplaces. For several years, researchers have used eBay transactions as a mechanism for examining consumer behavior and economic relationships in Internet auctions. As automobiles have emerged as the leading product category on eBay, research focused specifically on eBay Motors is an important extension to this line of research. This study builds on past research by examining research questions using a sample of 126 eBay Motors exchanges along with benchmark pricing data from Kelley Blue Book. The findings of the study suggest that, within selected data ranges, such factors as seller feedback ratings, number of pictures in item description, and seller type (dealer vs. individual) may affect the percentage of retail value that sellers are able to earn in eBay Motors auctions.

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An Examination of Consumer Behavior on eBay Motors

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