The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
ENI Company
Abstract
ENI Company is an electronic commerce firm in South Korea. ENI Company provides English news items and English lessons to the subscribers through daily e-mail service that includes free English news-related question and answer sessions via e-mail. This case study deals with the struggle of this firm to establish and sustain its business in a less-developed national information infrastructure. Information on national information infrastructure and the Internet in South Korea is provided in order to facilitate understanding of the difficulty that ENI Company faces while conducting ecommerce in South Korea. The chronology of ENI Company evolution is described and the organizational structure of ENI Company is also presented. The marketing of ENI Company’s products that is the biggest challenge for the firm is also discussed. This case is a good example of how to conduct an e-commerce in a county where national IT infrastructure is not ready for it.
Related Content
|
Christine Kosmopoulos.
© 2022.
22 pages.
|
|
Melkamu Beyene, Solomon Mekonnen Tekle, Daniel Gelaw Alemneh.
© 2022.
21 pages.
|
|
Rajkumari Sofia Devi, Ch. Ibohal Singh.
© 2022.
21 pages.
|
|
Ida Fajar Priyanto.
© 2022.
16 pages.
|
|
Murtala Ismail Adakawa.
© 2022.
27 pages.
|
|
Shimelis Getu Assefa.
© 2022.
17 pages.
|
|
Angela Y. Ford, Daniel Gelaw Alemneh.
© 2022.
22 pages.
|
|
|