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Empirical Analysis on the Medical Tourism Policy in Taiwan

Empirical Analysis on the Medical Tourism Policy in Taiwan
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Author(s): I-Chun Liu (Yuan Ze University, Taiwan)and Chii-Ching Chen (Kainan University, Taiwan)
Copyright: 2015
Pages: 17
Source title: New Business Opportunities in the Growing E-Tourism Industry
Source Author(s)/Editor(s): Hajime Eto (University of Tsukuba, Japan)
DOI: 10.4018/978-1-4666-8577-2.ch008

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Abstract

“Medical Tourism” is a growing industry, attracting more and more attention. Taiwan's government, hopeful that this new industry could generate considerable revenue, has declared its ambition to become the premier choice for cross-country medical care for international visitors. The policy network approach emphasizes the interaction between policy actors. This chapter examines Taiwan's medical tourism development from the model of public policy implementation. We present findings from twelve semi-structured interviews with stakeholders across medical service providers, as well as government officers, and civil society sectors. We found that medical tourism in Taiwan is a growing service, with both public and private sector involvement. However, it is still lagging behind regional competitors such as Singapore, Thailand, and India. Thus, active efforts should be made to encourage the coordination between the medical care sector, tourism industry, and relevant authorities.

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