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Emergent Trends in Sustainable Technologies in Thailand: Developing OTOP-Based Manufacturing Capabilities in Rural India
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Author(s): Samarth Gupta (Institute of Management Technology Ghaziabad, India), Garima Yadav (Institute of Management Technology Ghaziabad, India), Amit Choudhary (Institute of Management Technology Ghaziabad, India)and Amanpreet Kaur (Institute of Management Technology Ghaziabad, India)
Copyright: 2015
Pages: 12
Source title:
Promoting Socio-Economic Development through Business Integration
Source Author(s)/Editor(s): Shalini Kalia (IMT Ghaziabad, India), Bhavna Bhalla (IMT Ghaziabad, India), Lipi Das (IMT Ghaziabad, India)and Neeraj Awasthy (IMT Ghaziabad, India)
DOI: 10.4018/978-1-4666-8259-7.ch004
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Abstract
OVOP concept has been one of the keenly studied rural marketing and social innovation concepts in the world. While many countries have successfully implemented this model under various names, forms, strategies and areas; there is still a lot of scope for analysing and carefully implementing this unique business model for the development of Rural Innovation and Social Entrepreneurship. Studies have shown that while the Asian countries like Thailand, Japan, Malawi and even Nepal have successfully implemented this concept and reaped its benefits, some of the nations like India, South Africa and others are yet to follow a methodical approach towards the implementation of this interesting social business proposition. The Kasetsart Journal of Social Sciences has been focussing on developing such capabilities for enhancing social business proposition and understanding the contribution of community involvement in social re-engineering. While lot of emphasis has been paid on developing innovative social ventures for Rural India, a concept like OVOP/OTOP is certainly the need of the hour. In this chapter we intend to investigate the various aspects of an OVOP/OTOP implementation and propose solutions for social business development in Rural India based on the foundations of the OVOP/OTOP concept that has been a pioneer for development of social entrepreneurship across the world.
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