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Does Trust Foster Sustainability? Results from a Management Simulation Game
Abstract
Successful supply chain collaboration is one of the principal means of achieving competitive advantage. New concepts such as vendor managed inventory, efficient consumer response, and factory gate pricing, among others, have been developed to optimize supply chains. The dual focus of supply chain collaboration has traditionally been customer service and cost. Sustainability is now also a primary focus. In this chapter, we study how trust impacts sustainability. Trust is often seen as a key moderator in supply chain performance. Yet, little is known about the role it plays in achieving sustainable supply chains. The ongoing debate about the greenhouse effect highlights the relevance of this topic. We look at trust and sustainability in supply chains using an advanced management game played by master students. We present the empirical data collected and then develop tentative propositions. We conclude with a discussion of the potential impact of the results for business and make suggestions for further research.
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