The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Digital Marketing and E-Tailing Technological Innovations
Abstract
In an age of public mistrust of the most basic institutions, businesses are not exempted. Essentially all e-tailers want to deliver personalized and real-time communications to customers that are tailored to their interests and preferences, and are based on big data mining that customers will value over privacy concerns. This is an era in which e-commerce retailers continue to dominate the marketplace and it is integral that consumers are able to trust the manufacturers, retailers, and the service/product reviews that they read online. Such trust is particularly important if their ultimate purchase decision is a successful one. A survey of middle-level managers was analyzed to identity the basic elements: e-personalization, namely online purchasing behaviors, personalized communications, information-retrieval services, degree of personal web presence, quality assurance of customer service, and the promotion of customization services. These elements were found to be conceptually and statistically related to retailer benefits of increased buying and customer loyalty.
Related Content
Emre Meriç, Zindan Çakıcı.
© 2024.
23 pages.
|
Nemanja Milošević.
© 2024.
22 pages.
|
Övünç Ege.
© 2024.
13 pages.
|
Serkan Karatay, Başak Gezmen.
© 2024.
19 pages.
|
Ceren Saran.
© 2024.
31 pages.
|
Maria Roberta Novielli.
© 2024.
13 pages.
|
Hasan Gürkan, Aslı Güngör-Eral.
© 2024.
17 pages.
|
|
|