Diffusion and Oscillation of Telecommunications Services: The Case of Web 2.0 Platforms

View Sample PDF

Author(s): Tobias Kollmann (University of Duisburg-Essen, Campus Essen, Germany), Christoph Stöckmann (University of Duisburg-Essen, Campus Essen, Germany)and Carsten Schröer (University of Duisburg-Essen, Campus Essen, Germany)
Copyright: 2010
Pages: 14
Source title: Web Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-60566-982-3.ch097

Keywords: Computer Science & IT / Information Science Reference / Web Technologies / Web Technologies & Engineering

Purchase

View Diffusion and Oscillation of Telecommunications Services: The Case of Web 2.0 Platforms on the publisher's website for pricing and purchasing information.

Abstract

The diffusion of a Web 2.0 product or services is, unlike to traditional consumer or industrial goods, not only based on purchase. Full acceptance of Web 2.0 platforms occurs by recurring utilization. The chapter focuses on diffusion characteristics of this innovative category of ICT products and provides management concepts for competition. The concept of critical mass is applied to different growth scenarios. Additional success factors are discussed. Particularly the permanent supervision of a platform regarding its compliance with qualitative, as well as ethical and legal standards is of great importance. Adjustments to external market conditions, proactive management, and a bilateral marketing approach are a key to lasting success within the Net Economy. Markets are never settled, due to the ever changing and oscillating conditions. The chapter shows that there is always a chance to capture a market or at least to grow against competition in a Web 2.0 setting.

The IRMA Community

Research IRM

Diffusion and Oscillation of Telecommunications Services: The Case of Web 2.0 Platforms

Purchase

Abstract

Related Content

IRMA Sponsors