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The Diffusion of Internet Technology in Rural Minnesota: An Empirical Study

The Diffusion of Internet Technology in Rural Minnesota: An Empirical Study
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Author(s): Susan M. Jones (Southwest Minnesota State University, USA)and Ronald G. Stover (South Dakota State University, USA)
Copyright: 2011
Pages: 19
Source title: E-Business Managerial Aspects, Solutions and Case Studies
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)
DOI: 10.4018/978-1-60960-463-9.ch016

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Abstract

Two independent variables were statistically significant in predicting whether an organization would have a Web page: 1) organizational size measured by the number of paid employees; and 2) organizational complexity indexed by the number of unique job descriptions, physical locations in Minnesota, and physical locations in other states. The results of this research provide practical information to formal organizations considering the adoption of an organizational Web page.

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