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Developing a Social Media Communication Plan
Abstract
Social media is accepted as an effective communications and promotion tool. Social media tools such as Facebook, LinkedIn, Twitter, blogging and podcasting are leveraged by different organizations for creating profiles, establishing communication, interaction and launching promotional activities. However, promoters might encounter certain challenges in targeting potential audiences and maintaining interest and the interaction of the audience in their social media profiles. The purpose of this chapter is to identify effective communication and content approaches, with a Finnish perspective, and to develop a social media communication plan.
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