Defining E-Novation

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Author(s): David R. Low (University of Western Sydney, Australia)and Hugh M. Pattinson (University of Western Sydney, Australia)
Copyright: 2011
Pages: 9
Source title: E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
Source Author(s)/Editor(s): Hugh M. Pattinson (University of Western Sydney, Australia)and David R. Low (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-394-4.ch004

Keywords: Business & Management / Business Science Reference / E-Business / Entrepreneurship & Innovation

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Abstract

“E-Novation” is defined as a combination of innovation and e-marketing enabled by new collaborative platforms that are being developed and released using Web 2.0 methodologies, allowing for a different level of connectivity around the world. This chapter explores innovation and its contribution to firm performance, links to market orientation – and development of a new collaborative information platform to support innovation. E-marketing is also defined in terms of marketing in computer-mediated environments with emphasis on service-dominant logic (SDL) and collaborative value creation approaches. Aspects of the evolving new collaborative information platform such as the Semantic Web and Web 2.0 applications are discussed from e-marketing and innovation perspectives. Will “e-novation” challenge businesses to rethink how their employees will create or participate in collaborative groups with others where future revenue prospects appear to mainly from service development? This question is also explored through subsequent chapters in the book.

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