Defining E-Novation in Action

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Author(s): Ehsan Ehsani (Accenture Management Consulting, USA)
Copyright: 2011
Pages: 17
Source title: E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
Source Author(s)/Editor(s): Hugh M. Pattinson (University of Western Sydney, Australia)and David R. Low (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-394-4.ch005

Keywords: Business & Management / Business Science Reference / E-Business / Entrepreneurship & Innovation

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Abstract

Managing product development in an efficient manner is considered a crucial element for a company’s survival in today’s world. Current markets usually consist of highly fragmented segments of customers looking for customized and differentiated products at lower costs. Intense competition has also pressured companies to launch the products faster to the market in order to reap the planned benefits. Usage of collaborative Web-enabled models for innovation and product development, what we refer to as E-Novation, has become more popular as a result of responding to the aforementioned challenges. From technological point of view, the E-Novation models are particularly enabled through collaborative Web solutions, Web 2.0 tools, and Web-based virtual worlds. This chapter deals with the application of such collaborative Internet-based technologies in the product development and discusses their use in various stages of product development process; from idea management to prototyping. Based on existing literature in the area, the analysis of four cases (Dell, InnoCentive, Ponoko, and Implenia), participant observation and experience with such applications and semi-structured interviews with both managers of such projects and the projects’ stakeholders, this chapter demonstrates that new organizational models and skills are required to manage interdependencies internally and externally in collaboration through E-Novation. It also provides some insights about the future trends and opportunities in this era and guidelines for successful implementation of these technologies in reality.

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