The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Customer Experience Management System at a University's Student Support Services: An Organizational Ambidexterity Perspective
Abstract
The study reported in this chapter evaluates how the Customer Experience Management System (CEMS) used by a University's Student Support Services (StuSS) responds to the objectives of capturing, storing, extracting, interpreting, distributing, using and reporting customer experience information for creating organisational value. Theoretically, the study draws on the concept of organizational ambidexterity. Concerning the research design, the study was undertaken using qualitative methods of data collection and interpretivist methods of data analysis. It has been inductively discovered that the availability of customer experience information obtained through the CEMS allows StuSS to respond effectively to different student needs. Organizationally, there is clarity concerning the ownership and management of customer relationships. Individual student data is collected, coordinated and distributed across lines of business. Because of this, StuSS is able to consistently identify customers across touch points and channels. Further suggestions are advanced to improve StuSS's analytical investigation capability to derive descriptive and predictive customer information, through applying data mining models to the information that is currently collected.
Related Content
|
Tereza Raquel Merlo, Nayana Madali M. Pampapura, Jason M. Merlo.
© 2024.
14 pages.
|
|
Kris Swen Helge.
© 2024.
9 pages.
|
|
Ahmad Tasnim Siddiqui, Gulshaira Banu Jahangeer, Amjath Fareeth Basha.
© 2024.
12 pages.
|
|
Jennie Lee Khun.
© 2024.
19 pages.
|
|
Tereza Raquel Merlo.
© 2024.
19 pages.
|
|
Akash Bag, Paridhi Sharma, Pranjal Khare, Souvik Roy.
© 2024.
31 pages.
|
|
Akash Bag, Upasana Khattri, Aditya Agrawal, Souvik Roy.
© 2024.
28 pages.
|
|
|